Tuggs is a freshly-prepared dog food made using human-grade meat & fish, fresh veg and insects. Tuggs is delivered to you frozen in order that the food retains the majority of its nutritional value during transport. Our food has at least 65% meat & insect in each recipe. Consequently, our food is likely to cost more than supermarket dog foods or some raw dog foods.

So why pay more per month for your dog food just to include a fresh diet?

Reduced veterinary bills.

Firstly, we believe that over time you will actually see reduced overall costs for your dog by feeding them Tuggs. Why is this? We believe by feeding your dog fresh food that you will see a healthier, happier pooch and lower veterinary bills. In fact, you could see healthcare costs reduce by up to 82%.

In 2009, Guide Dogs Queensland ditched commercial dry food and began feeding 200 of their dogs a fresh food diet. The results? “Healthcare costs have dropped 82 per cent. Serious skin and digestive issues have all but vanished and healthier teeth and gums have been observed, along with reduced body odour and fresher breath”[1].

Best version of your dog for longer

Secondly, research shows that dogs fed freshly-prepared diets live, on average, 32 months longer than dogs fed processed kibble.[2] Thus, we are confident that you will see the best version of your dog by feeding them a fresh diet such as Tuggs.

We are aware that Tuggs may be slightly more expensive than what you currently buy, and so we want Tuggs to be available to anyone looking for the best diet for their dog.

We have introduced two ways to make that happen.

Firstly, when creating your personalised plan for your doggie, you can opt for a half portion. This means that we will send out half the required daily portion for your dog, costing you half the price, and you can mix this in with your current dog food to get the best of both worlds.

We also offer 50% off your first box for all orders, meaning you have a chance to try Tuggs affordably before committing to a full-price plan.

When your doggie joins the Tuggs ruffolution you receive personalised meal plans with multiple recipes to ensure that your dog never gets bored, delivered to your door at a time that suits you. Our subscriptions are flexible and all aspects of the plan can be edited/paused at any time.

Interested? Start making your pooch’s plan at www.tuggs.uk/create-plan

[1] Murray, David. The Courier Mail. 2011. https://www.couriermail.com.au/news/queensland/pet-food-laced-with-dangerously-high-levels-of-sulphur-dioxode-tests-reveal/news-story/46e272fdb922650c9819f6f9df335a87

[2] Lippert, Gerrard. Essay for the Prince Laurent Foundation Prize. 2003. “Relation between the domestic dogs’ well-being and life expectancy”.

Tuggs meals are cooked using fresh, human-grade ingredients before being frozen to lock in nutrition. We don’t use any nasty preservatives or additives.

You can store Tuggs pouches in the fridge for up to a week, so we recommend keeping around 5 pouches in the fridge and swapping new pouches out of the freezer when required. Take the pouches out of the freezer 24 hours before your pup devours them. Once opened, Tuggs’ pouches should be fed within 2 days.

TIP: if your pouch needs to last a few days, pop it in a sealed container after it’s been opened.

Tuggs meals will be delivered to you frozen. Our boxes are insulated so that the frozen pouches can stay fresh all day – so don’t worry if you’re not in when the courier delivers the box. Simply place the pouches in the freezer when you can. Don’t worry if the pouches thaw during delivery, as long as they’re still cold to the touch then it’s safe to refreeze them.

5 years ago I read about the legalisation of insects for use in aquafeed in the EU and was blown away by the potential that insects possess to transform our consumption habits and pose a viable solution to aspects of the global food crisis. 

Last year I began researching the pet food industry and was equally astounded to learn of the strain that pet food is having on our resources, with pet food constituting 25–30% of the environmental impacts from animal production in terms of the use of land, water, fossil fuel, phosphate, and biocides in the US alone.[1] 

However, I found that not only does the pet food industry pose an environmental strain, it is also dangerously unhealthy; the majority of dry dog food is void of fresh ingredients, carcinogenic and engineered for a shelf life of up to 2 years without refrigeration.[2] These unhealthy foods are directly responsible for continually increasing rates of cancer, obesity and diabetes in dogs.[3] Meanwhile, recent research has shown that dogs fed a freshly-prepared diet could live, on average, 32 months longer than dogs fed commercial dry dog food.[4] Eating a fresh, varied diet is clearly the better choice for our own nutrition, so why are we not extending this logic to our canine friends? 

With these findings in mind, I spent 12 months researching and developing a potential solution to provide dog parents a selection of recipes designed to let their dog thrive, and not just survive, without sacrificing the planet. In the end, I founded Tuggs – a dog food startup creating freshly-prepared dog food in a sustainable way using black soldier fly insects alongside other meat and vegetables. 

Cod Crew
Our ‘Cod Crew’ recipe, made of fresh turkey, insect and veg

Tuggs meals are gently cooked as you would in your kitchen using fresh, human-grade ingredients before being frozen to lock in nutrition and delivered right to the consumer’s door. No additives or preservatives ever, with our secret super power (insects) providing a sustainable edge to our product. 

Furthermore, our proprietary algorithm and subscription service lets dog parents enjoy personalised health plans for their companions, with tailored meals that help them hit the ideal weight.

I will be using this blog to post the research that led me to found Tuggs and hope it can become an interesting area for the discussion of dog nutrition.


Harry (founder)

[1] Gregory S. Okin. Environmental impacts of food consumption by dogs and cats. PLOS ONE, 2017; 12 (8): e0181301 DOI: 10.1371/journal.pone.0181301

[2] The Dog Nutritionist. 2021. “Processed dog food contributes to Cancer” – Fact. | The Dog Nutritionist. [online] Available at: <https://thedognutritionist.com/blog-the-dog-nutritionist/canine-cancer> [Accessed 23 April 2021].

[3] Mitchel, Julian. The Startup Delivering Healthy Dog Food Straight To Your Door. Forbes. https://www.forbes.com/sites/julianmitchell/2017/04/27/ollie-the-startup-delivering-healthy-dog-food-straight-to-your-door/?sh=61b772e92d5a

[4] Lippert, Gérard. Sapy, Bruno. Relation between the domestic dogs’ well-being and life expectancy. 2003. https://www.ukrmb.co.uk/images/LippertSapySummary.pdf

Further reading:

Southby, A., 2021. More than half of all dogs in the UK are obese. [online] SurreyLive. Available at: <https://www.getsurrey.co.uk/news/uk-world-news/more-half-dogs-uk-obese-19577552> [Accessed 23 April 2021].

Paws & Claws Pet Medical Center. 2021. Quick Facts About Cancer | Paws & Claws Pet Medical Center. [online] Available at: <https://pawsandclawsvet.com/quick-facts-about-cancer/#:~:text=Cancer%20is%20the%20leading%20cause%20of%20death%20in%2047%25%20of,while%20cats%20get%20fewer%20cancers.> [Accessed 23 April 2021].

The Dog Nutritionist. 2021. “Processed dog food contributes to Cancer” – Fact. | The Dog Nutritionist. [online] Available at: <https://thedognutritionist.com/blog-the-dog-nutritionist/canine-cancer> [Accessed 23 April 2021].