01
Weeks
1–3
Better digestion
Firmer stools, less bloating, less gas. Your kitchen will thank you.
Variety
A pouch of every recipe in one pack — the easiest way to find your dog's favourites or rotate them through the lot.
Freshly cooked at 90°C and gently frozen to lock in every nutrient.
Fresh-frozen
Simply real food.
Human-grade ingredients
Real meat, fish and veg — nothing you wouldn't recognise.
Gently cooked
Locks in nutrients without destroying them.
Frozen fresh
Cooked like food in your kitchen, frozen at peak freshness.
Safe & vet-approved handling
No bacterial risk, no prep stress for you.
What's Inside
Recipes In Your Variety Pack
5 recipes included
See for yourself
Most owners notice changes within days. Here's what to expect.
02
Weeks
3–6
Shinier coat
Omega-3s and healthy fats get to work. Softer, glossier — everyone at the park will notice.
03
Weeks
6–9
More energy
Highly digestible protein means more fuel, less filler. Longer walks. Faster zoomies.
04
Long term
Forever
Fewer vet visits
Food is the foundation. Tuggs supports long-term health so your dog spends more time living.
Feeding Guide
How much Tuggs to feed your dog.
These are the recommended daily amounts for an average adult dog. Active or working dogs may need more, less-active dogs less.
Same guidelines apply across every recipe and our variety packs.
| Your dog's weight | Recommended grams per day | Recommended pouch size | Amount of pouch per day |
|---|---|---|---|
| 1 - 5kg | 80 - 180g | 300g | ¼ - ½ pouch |
| 6 - 10kg | 180 - 250g | 300g | ½ - ¾ pouch |
| 11 - 18kg | 330 - 420g | 500g | ⅔ - ¾ pouch |
| 19 - 27kg | 500 - 660g | 700g | ¾ - 1 pouch |
| 28 - 40kg | 660 - 840g | 700g | 1 - 1¼ pouch |
| 40kg+ | 840 - 980g | 700g | 1¼ - 1½ pouch |
How is tuggs made?
We only use the best meat, vegetables and insects to create our complete, chop-watering meals. Tuggs food is gently cooked using fresh, human-grade meat, fresh insects and vegetables. Our recipes have been developed over 18 months from leading UK vets and nutritionists so that they are nutritionally balanced and complete for dogs of all ages, as well as being high in protein and free from legumes and any type of cheap filler or artificial preservative. We gently cook the food to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).
Where are the ingredients sourced from?
All of our ingredients are sourced in the UK local to our manufacturing site. Most of our ingredients adhere to Red Tractor standards, meaning that the ingredients have been responsibly sourced, safely produced and come from crops and animals that have been well cared for.
Is tuggs a subscription?
It is! We think it should be easy to feed your dog right. So we calculate exactly how many calories your dog should be eating before delivering pre-portioned dinners straight to your door. Everything your dog needs to thrive at the click of a button. You can easily pause/cancel or change your subscription through your account.
How does a tuggs plan work?
Our independent expert team of vets, nutritionists and doggy dieticians have created an algorithm that calculates just the right amount of food for your dog, and we then deliver these pre-portioned meals straight to your door. Our plans are entirely flexible, so you can decide the frequency of the deliveries, as well as the recipe selection and whether you’d like a full or a half portion for your pup.
How do i store the meals?
Our meals are frozen right after cooking to lock in the nutrition, and so we will deliver your meals frozen in an insulated box. Just pop them into the freezer as soon as they’re delivered, leaving a few out to defrost in the fridge to be eaten in the coming days. Our pouches can stay in the fridge for 5 days unopened, so you can pop a few in the fridge and the rest in the freezer, swapping in pouches from the freezer to the fridge as you use them.
Once opened, we recommend that the food is used within 2 days, with uneaten food kept in a container.
The meals can be stored in the freezer for up to 12 months, and each delivery will use roughly two to three loaves of bread worth of space in the freezer. We have flexible delivery plans if you feel that space could be an issue!
Once opened, we recommend that the food is used within 2 days, with uneaten food kept in a container.
The meals can be stored in the freezer for up to 12 months, and each delivery will use roughly two to three loaves of bread worth of space in the freezer. We have flexible delivery plans if you feel that space could be an issue!
Is tuggs suitable for puppies?
It is! Our independent expert team of vets, nutritionists and doggy dieticians know exactly how to fuel your pup with what they need to flourish, and have created meals that are nutritionally complete and balanced for dogs of all ages. And, because we only use the best meat, vegetables and insects to create our complete, chop-watering meals, our meals are tasty and easy to digest for tummies that are constantly developing and growing!
Where do you deliver to?
We deliver to mainland UK on next day delivery, and to the Highlands and Islands with 2 day delivery (including Isle of Man and Isle of Wight).
Note: for 2 day deliveries we can only ship on Monday - Wednesday due to being unable to deliver on Saturdays.
Note: for 2 day deliveries we can only ship on Monday - Wednesday due to being unable to deliver on Saturdays.
Is tuggs packaging recyclable?
The majority of our packaging is recyclable. Our boxes, ice packs and insulation can be fully recycled. In fact, for our insulation we have a reuse scheme whereby we send free return labels for you to return the insulation to us every few deliveries if you wish. You simply put the insulation into a box with this label and drop them off at one of our collection points.
The pouches that we use for our fresh recipes are currently not recyclable, but that's something that we're working to fix!
The pouches that we use for our fresh recipes are currently not recyclable, but that's something that we're working to fix!
What is so special about tuggs food?
Short answer: think of Tuggs as sustainable, mouth-watering homecooked meals delivered in perfect portions directly to your door.
Long answer: Not only have our recipes been developed over a 18 month period from leading UK veterinary nutritionists to ensure that they are balanced and complete for dogs of all ages according to FEDIAF guidelines, we have also gone above and beyond to create a food that we believe is both the healthiest and most sustainable dog food in the UK. Our food is gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc) as well as being high in protein and free from grains, legumes, and any type of filler or artificial preservative. Our secret super power, insects, provide a protein source that is nutritionally comparable to beef whilst being much more sustainable by using far less land, water and emitting far fewer carbon emissions. In time, when there are more insect farms producing fresh insects, we hope to have insect-only recipes.
Long answer: Not only have our recipes been developed over a 18 month period from leading UK veterinary nutritionists to ensure that they are balanced and complete for dogs of all ages according to FEDIAF guidelines, we have also gone above and beyond to create a food that we believe is both the healthiest and most sustainable dog food in the UK. Our food is gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc) as well as being high in protein and free from grains, legumes, and any type of filler or artificial preservative. Our secret super power, insects, provide a protein source that is nutritionally comparable to beef whilst being much more sustainable by using far less land, water and emitting far fewer carbon emissions. In time, when there are more insect farms producing fresh insects, we hope to have insect-only recipes.
What is ‘fresh’ dog food?
Traditionally dog food has been produced as extruded, dry dog food in kibble form or processed, wet dog food served in tins with a shelf life of up to two years without refrigeration. Not only is this dog food void of fresh ingredients, it is inappropriately balanced with macronutrients, potentially carcinogenic and full of cheap fillers which dogs simply cannot digest properly. For dog food in the UK to be labelled as ‘with chicken’, it only needs to contain up to 4% chicken content!
Our ‘fresh’ food is challenging the industry; we aim to start a ruffolution by offering meals that are freshly-prepared using human-grade, high-quality ingredients with no byproducts, fillers, grains or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health. This category of food is a very new concept, and Tuggs is the first company in the UK to make it with insects. Think of it as freshly-prepared food that you would make at home if you had the time, with a secret super power (insects) making it all the more sustainable.
Our ‘fresh’ food is challenging the industry; we aim to start a ruffolution by offering meals that are freshly-prepared using human-grade, high-quality ingredients with no byproducts, fillers, grains or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health. This category of food is a very new concept, and Tuggs is the first company in the UK to make it with insects. Think of it as freshly-prepared food that you would make at home if you had the time, with a secret super power (insects) making it all the more sustainable.
What if my dog doesn't like it?
We've converted thousands of fussy eaters to Tuggs over the last year. We have a transition specialist who will call you once your order has arrived, and we're always on hand to help. Nonetheless, if your pup isn't convinced then you can cancel your plan at any time.
How will i know how much to feed per day?
Our plans are fully customised for your perfect pooch, and you can check the recommended grams per day by clicking on 'My Dogs' via your dashboard.
Can i change my plan details later?
Our plans are fully flexible, and you can edit all aspects of your plan via your dashboard!
Are tuggs recipes frozen?
Yes. Tuggs recipes arrive frozen to ensure the highest-quality meals. We gently cook every meal at 90°C — low enough to preserve nutrients, flavour, and all the good stuff that high heat can destroy. Once cooked, we freeze the meals to lock in freshness until they reach your dog's bowl.