The Future of Fresh Dog Food

No bad breath, sore tummies, or extra baggage. Just wagging tails on a healthy planet.

Create a Plan
Trustpilot

Dry and Wet Food

    Dry and Wet Food

  • Highly processed

  • As low as 4% meat content

  • Cheap fillers

  • 2 year shelf life

Tuggs' fresh food

    Tuggs' fresh food

  • 100% fresh ingredients

  • No sore tummies or bad breaths

  • Tailored perfectly for your pup

  • Made sustainably with insects

Nutrition is Number One

Our delicious, tailor-made recipes are backed by independent vets and nutritionists, making Tuggs the healthiest choice for your perfect pooch.

Visit Recipes >

Making it easy for you

We think it should be easy to feed your dog right. So we deliver pre-portioned dinners that are designed for your dog, straight to your door. Everything your dog needs to thrive at the click of a button.

Visit How it Works >

Protecting our planet

Our super secret, protein packed special ingredients are the star of the show - they’re lowering your carbon pawprint and protecting our collective home. (Spoiler alert, it’s insects!)

Visit Sustainability >

Join the Ruffolution

We're serving up smiles with the country's first fresh, insect-based food that's tailored specifically for your pooch

We only use the best meat, vegetables and insects to create our complete, chop-watering meals.

Our independent expert team of vets, nutritionists and doggy dieticians know exactly how to fuel your pup with what they need to flourish.

Create your plan

Recipes recommended by experts

Join the Ruffolution

Our Secret Super Power:
Insects

Did you know that 20% of all farmed livestock is used for pet food? We think that’s barking mad.

So our nosh pairs meat, fish and vegetables with insect protein to lower your carbon pawprint.

That way, we’re stuffing our furry friends with what they need and protecting our shared home.

All our recipes include black soldier fly, the secret superpower responsible for reducing your pawprint.

Create your plan

Our Secret Super Power:
Insects

How Fresh is Fresh?

How Fresh is Fresh?

  • Fresh, human-grade meat

  • High protein content, nutritionally balanced and complete for dogs of all ages

  • Gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).

  • No byproducts, fillers or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health

Johnny's plan

An active 6-month-old terrier-mix who needs nutrient-rich food that supports his growth and is easy on his sensitive stomach. His recipe plan includes:

  • Recipes that are easy to digest

  • No sore tummies or bad breaths

  • Tailored perfectly for his growth

  • Lower carbon footprint

200g a day

360cal a day

From £1.50 a day

Juno's plan

A super-active 3-year-old labrador who needs a calorie-dense diet to support his active lifestyle (with room for treats). His recipe plan includes:

  • 100% fresh ingredients

  • Variety of recipes

  • Tailored perfectly for his lifestyle

  • Made sustainably with insects

700g a day

1050 cal a day

From £2.75 a day

Don't just take our word for it

Frequently Asked Questions

Your Questions, Answered

IS TUGGS A SUBSCRIPTION?

It is! We think it should be easy to feed your dog right. So we calculate how you’re your dog should be eating before delivering pre-portioned dinners that are designed for your dog, straight to your door. Everything your dog needs to thrive at the click of a button. You can easily pause/cancel or change your subscription through your account by clicking ‘Account’ on the top right of the page and then ‘Plans’ or by contacting us!

IS TUGGS SUITABLE FOR PUPPIES?

It is! Our independent expert team of vets, nutritionists and doggy dieticians know exactly how to fuel your pup with what they need to flourish, and have created meals that are nutritionally complete and balanced for dogs of all ages. And, because we only use the best meat, vegetables and insects to create our complete, chop-watering meals, our meals are tasty and easy to digest for tummies that are constantly developing and growing!

WHERE DO YOU DELIVER TO?

We deliver to just mainland UK (for the moment!)

IS TUGGS PACKAGING RECYCLABLE?

Our boxes, ice packs and insulation can be fully recycled. In fact, we can reuse the insulation ourselves and we will send free return labels for you to return the insulation to us every few deliveries if you wish. You can then put the insulation into a box with this label and drop them off at one of our collection points. Unfortunately for our initial batch we have had to use pouches that are not recyclable, however we are working to change that for the future.

WHAT IS SO SPECIAL ABOUT TUGGS FOOD?

Short answer: think of Tuggs as sustainable, mouth-watering homecooked meals delivered in perfect portions directly to your door.
Long answer: Not only have our recipes been developed over a 12 month period from leading UK veterinary nutritionists to ensure that they are balanced and complete for dogs of all ages according to FEDIAF guidelines, we have also gone above and beyond to create a food that we believe is both the healthiest and most sustainable dog food in the UK. Our food is gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc) as well as being high in protein and free from grains, legumes, and any type of filler or artificial preservative. Our secret super power, insects, provide a protein source that is nutritionally comparable to beef whilst being much more sustainable by using far less land, water and emitting far fewer carbon emissions. In time, when there are more insect farms producing fresh insects, we hope to have insect-only recipes.

WHAT IS ‘FRESH’ DOG FOOD?

Traditionally dog food has been produced as extruded, dry dog food in kibble form or processed, wet dog food served in tins with a shelf life of up to two years without refrigeration. Not only is this dog food void of fresh ingredients, it is inappropriately balanced with macronutrients, potentially carcinogenic and full of cheap fillers which dogs simply cannot digest properly. For dog food in the UK to be labelled as ‘with chicken’, it only needs to contain up to 4% chicken content!
Our ‘fresh’ food is challenging the industry; we aim to start a ruffolution by offering meals that are freshly-prepared using human-grade, high-quality ingredients with no byproducts, fillers, grains or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health. This category of food is a very new concept, and Tuggs is the first company in the UK to make it with insects. Think of it as freshly-prepared food that you would make at home if you had the time, with a secret super power (insects) making it all the more sustainable.

HOW DO I STORE THE MEALS?

Our meals are frozen right after cooking to lock in the nutrition, and so we will deliver your meals frozen in an insulated box. Just pop them into the freezer as soon as they’re delivered, leaving a few out to defrost in the fridge to be eaten in the coming days. Our pouches can stay in the fridge for 5 days unopened, so you can pop a few in the fridge and the rest in the freezer, swapping in pouches from the freezer to the fridge as you use them.
Once opened, we recommend that the food is used within 2 days, with uneaten food kept in a container.
The meals can be stored in the freezer for up to 12 months, and each delivery will use roughly two to three loaves of bread worth of space in the freezer. We have flexible delivery plans if you feel that space could be an issue!

WHERE ARE THE INGREDIENTS SOURCED FROM?

All of our ingredients are sourced in the UK local to our manufacturing site, with our beef and chicken coming from less than 1 mile away. All of our ingredients adhere to Red Tractor standards, meaning that the ingredients have been responsibly sourced, safely produced and come from crops and animals that have been well cared for.

HOW IS TUGGS MADE?

We only use the best meat, vegetables and insects to create our complete, chop-watering meals. Tuggs food is gently cooked using fresh, human-grade meat, fresh insects and vegetables. Our recipes have been developed over 18 months from leading UK vets and nutritionists so that they are nutritionally balanced and complete for dogs of all ages, as well as being high in protein and free from legumes and any type of cheap filler or artificial preservative. We gently cook the food to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).

HOW DOES A TUGGS PLAN WORK?

Our independent expert team of vets, nutritionists and doggy dieticians have created an algorithm that calculates just the right amount of food for your dog, and we then deliver these pre-portioned meals straight to your door. Our plans are entirely flexible, so you can decide the frequency of the deliveries, as well as the recipe selection and whether you’d like a full or a half portion for your pup.

WHAT IF MY DOG DOESN'T LIKE IT?

We've converted thousands of fussy eaters to Tuggs over the last year. We have a transition specialist who will call you once your order has arrived, and we're always on hand to help. Nonetheless, if your pup isn't convinced then you can cancel your plan at any time.

HOW WILL I KNOW HOW MUCH TO FEED PER DAY?

Our plans are fully customised for your perfect pooch, and you can check the recommended grams per day by clicking on 'My Dogs' via your dashboard.

CAN I CHANGE MY PLAN DETAILS LATER?

Our plans are fully flexible, and you can edit all aspects of your plan via your dashboard!

Visit our Help Centre

We’re on call to serve you and your canine. Visit our help centre or use our live chat feature!

We're here to help

This site uses cookies for analytics.

Read our Privacy Policy

Accept Essential Accept All