Hey! I'm Harry and the founder of Tuggs. A few years ago, whilst doing my Masters, I had the chance to study the dog food industry and was astonished to read that pet food accounts for up to 30% of the carbon emissions related to livestock production. I was equally surprised when I learnt how unhealthy commercial dog food was - with over half of dogs in the UK being obese and a further 47% dying from cancer. The correlation between fresh, nutritious food and improved health was clear to me, and I set out to create dog food that was fresh & healthy with a sustainable twist.

I discovered that insects were an incredibly sustainable form of protein with a nutritional composition similar to beef, and decided that creating an innovative, healthy product that included insects would reduce our reliance on livestock without compromising on the nutritional value of the food. After 18 months of research and development, Tuggs was born with the ambition to let dogs thrive, and not just survive, without sacrificing the planet.

Fast forward to 2023 and the team has started expanding as we serve more and more dogs each month. We're now serving tens of thousands of meals to dogs across the UK each month and growing rapidly. Below I've outlined the Tuggs Manifesto which we created together to ensure that we stay true to the Tuggs brand and what we believe in as a company.

What Tuggs stands for

1. Built for you and your furry friend

Simplicity is at the heart of our revolution. We know it can be time consuming and difficult to give your dog what they 1) need, and 2) deserve, but we're pawsitive there's another way. We've created the ultimutt experience that will remove stress from your life and improve the wellbeing of your hound. Everything we do is tailored to your specific needs so you can switch off and relax. We've got the lead.

2. Nothing but the truth

In an environment where brands are biting off more than they can chew with health claims, we hold an oath to bark the truth and nothing but the truth. We have a network of the best independent vets, nutritionists and dog dieticians who know exactly how to fuel your pup with what they need to flourish. We'll never make claims we don't know are 100% true, we're the people (and pets) you can rely on.

3. Tasty enough for you

Here at Tuggs, we're firm believers in the pet parent taste test. If it's not good enough for you, it's absolutely not good enough for our furry friends, pug-et about it. We use only the best fresh vegetables, meat, fish and our secret superpower - insects - to create our chop-watering meals.

4. Nutrition is number one

With vet bills rising and existing dog dinners doing nothing to challenge this, we think eruff is eruff. So, working with our team of experts, we've meticulously crafted a set of unique recipes to give dogs all the daily nutrition they need to thrive, not just survive. Our nutrient-packed dinners will have you waving goodbye to bad breath, sore tummies and rough coats so you can say hello to waggier tales, bigger smiles and faster zoomies. Nutrition is the corg-key.

5. There's no planet B

Did you know that 20% of all farmed livestock is used for pet food? Barking mad, right? When you dig into it, our beautiful and whacky friends leave quite the trail. Or as we say, Carbon Pawprint.


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