Over half of dogs in the UK suffer from obesity and other health issues
About Us
The ruff story of our beginnings & the team behind Tuggs
Pet food accounts for up to 30% of the carbon emissions related to food production
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Starting Out
The journey began whilst Harry was studying the dog food industry and was shocked to learn of the high carbon pawprint attributed to pet food. He was equally disturbed at how unhealthy commercial dog food was. The correlation between fresh, nutritious food and improved health became clear and he set out to create dog food that was fresh & healthy with a sustainable twist.
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The Research
As Harry began to cook up doggy dishes in his kitchen using the freshest ingredients, he realised that he could make the recipes more sustainable and equally nutritious by adding insects. This way the recipes would be incredibly healthy but more sustainable than using only meat. These insect-based recipes received paws-up from all of the dogs in the park.
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Trials Begin
Partnering with dog breeder Charlie, Harry perfected his recipes over the next 6 months, running trials with students from Glasgow University to ensure the insect-based recipes were providing everything that a pooch needs to thrive. The results were incredibly positive, and you can read our research here.
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Tuggs Bursts onto the Scene!
In late 2022 Tuggs was born with the ambition to let dogs thrive, and not just survive, without sacrificing the planet. This represented the beginning of the brand we are so proud of today. Below the Tuggs Manifesto is outlined which was created to ensure that the team at Tuggs stays true to the core brand values and what we believe in as a company.
The Tuggs Manifesto
Built for you and your furry friend
Simplicity is at the heart of our revolution. We know if can be time consuming and difficult to give your dog what they 1) need, and 2) deserve, but we’re pawsitive there’s another way. We’ve created the ultimutt experience that will remove stress from your life and improve the wellbeing of your hound. Everything we do is tailored to your specific needs so you can switch off and relax. We’ve got the lead.
Tasty enough for you
Here at Tuggs, we’re firm believers in the pet parent taste test. If it’s not good enough for you, it’s absolutely not good enough for your furry friends, pug-et about it. We use only the best fresh vegetables, meat, fish and our secret superpower - insects - to create our chop-watering meals.
There is nothing but the truth
In an environment where brands are biting off more than they can chew with health claims, we hold an oath to bark the truth and nothing but the truth. We have a network of the best independent vets, nutritionists and dog dieticians who know exactly how to fuel your pup with what they need to flourish. We’ll never make claims we don’t know are 100% true, we’re the people (and pets) you can rely on.
Nutrition is number one
With vet bills rising and existing dog dinners doing nothing to challenge this, we think eruff is eruff. So, working with our team of experts, we’ve meticulously crafted a set of unique recipes to give dogs all the daily nutrition they need to thrive, not just survive. Our nutrient-packed dinners will have you waving goodbye to bad breath, sore tummies and rough coats so you can say hello to waggier tails, bigger smiles and faster zoomies. Nutrition is the corg-key.
There is no planet B
Did you know that 20% of all farmed livestock is used for pet food? Barking mad, right? When you dig into it, our beautiful and whacky friends leave quite the trail. Or as we saw, Carbon Pawprint.
Frequently Asked Questions
HOW IS TUGGS MADE?
WHERE ARE THE INGREDIENTS SOURCED FROM?
IS TUGGS A SUBSCRIPTION?
HOW DOES A TUGGS PLAN WORK?
HOW DO I STORE THE MEALS?
Once opened, we recommend that the food is used within 2 days, with uneaten food kept in a container.
The meals can be stored in the freezer for up to 12 months, and each delivery will use roughly two to three loaves of bread worth of space in the freezer. We have flexible delivery plans if you feel that space could be an issue!
IS TUGGS SUITABLE FOR PUPPIES?
WHERE DO YOU DELIVER TO?
IS TUGGS PACKAGING RECYCLABLE?
WHAT IS SO SPECIAL ABOUT TUGGS FOOD?
Long answer: Not only have our recipes been developed over a 12 month period from leading UK veterinary nutritionists to ensure that they are balanced and complete for dogs of all ages according to FEDIAF guidelines, we have also gone above and beyond to create a food that we believe is both the healthiest and most sustainable dog food in the UK. Our food is gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc) as well as being high in protein and free from grains, legumes, and any type of filler or artificial preservative. Our secret super power, insects, provide a protein source that is nutritionally comparable to beef whilst being much more sustainable by using far less land, water and emitting far fewer carbon emissions. In time, when there are more insect farms producing fresh insects, we hope to have insect-only recipes.
WHAT IS ‘FRESH’ DOG FOOD?
Our ‘fresh’ food is challenging the industry; we aim to start a ruffolution by offering meals that are freshly-prepared using human-grade, high-quality ingredients with no byproducts, fillers, grains or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health. This category of food is a very new concept, and Tuggs is the first company in the UK to make it with insects. Think of it as freshly-prepared food that you would make at home if you had the time, with a secret super power (insects) making it all the more sustainable.
WHAT IF MY DOG DOESN'T LIKE IT?
HOW WILL I KNOW HOW MUCH TO FEED PER DAY?
CAN I CHANGE MY PLAN DETAILS LATER?
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