Pending B Corp Status

August 3, 2023

  • It's a big doggy day at Tuggs HQ - we're officially the goodest boys and girls... we've been awarded Pending B Corp status!

    What does this all mean? Well, B Corp Certification measures a company’s entire social and environmental impact. B Corp Certification tells the world that a company is meeting high standards of verified performance, accountability and transparency across a range of factors, from employee benefits to supply chain practices.

    A Pending B Corp status is designed to give startups the time to prepare for the full process of B Corp Certification, while signalling a company’s commitment to reaching the highest possible standard of ethics in business.

    At Tuggs, using business as a force for good means:

    Barking nothing but the truth

  • In an environment where brands are biting off more than they can chew with health claims, we hold an oath to bark the truth and nothing but the truth. We have a network of the best independent vets, nutritionists and dog dieticians who know exactly how to fuel your pup with what they need to flourish. We vow to continue to create greater transparency in the pet food industry, so we’ll never make claims we don’t know are 100% true. We’re the people (and pets) you can rely on.

    Protecting our shared home

  • Did you know that 20% of all farmed livestock is used for pet food? We think that’s barking mad. So, our food pairs fresh meat and vegetables with our sustainable superpower - insects - to lower your carbon pawprint and reduce our reliance on livestock. What’s more, our food is delivered using recyclable packing, and our insulation system (which keeps your Tuggs ice cold) can be reused, recycled or returned to us to be given a new life.

    Pioneering change

  • At Tuggs, we’re leaders of the pack. We’re serving up smiles with the country’s first (and only!) fresh, insect-based food that is tailored specifically for your pooch, and we won’t stop until everybody knows it. We’re proud to stand up for pooches and planet and we’ll always look for new ways to lead the pet food industry to greatness - because dogs deserve better.

    Fueling dogs with what they deserve

  • With vet bills rising and existing dog dinners doing nothing to challenge this, we think eruff is eruff. So, working with our team of experts, we’ve meticulously crafted a set of unique recipes to give dogs all the daily nutrition they need to thrive. Our nutrient-packed dinners will have you waving goodbye to bad breath, sore tummies and rough coats so you can say hello to waggier tales, bigger smiles and faster zoomies. 

    Our mission at Tuggs has always been to let dogs thrive and not just survive, without sacrificing the planet. We are delighted that our mission aligns with the ethos of B Corp, and we are excited to be joining a collective of organisations that hold themselves to the same high standards that we do. 

    Achieving Pending B Corp status in only 6 short months since Tuggs launched is a huge achievement for our small but mighty team, and we couldn’t be prouder. Thank you for coming on this journey with us. Keep your eyes peeled for what Tuggs does next… we have a lot up our collar. 


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