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The Future of Fresh Dog Food

No bad breath, sore tummies, or extra baggage. Just wagging tails on a healthy planet.

The Pwoof is in the Pudding!

Let's make sure your dogs love Tuggs as much as we do

  • Less fuss, less commitment

    Sample our expert-recommended recipes and let your dog decide their favourites

  • We’re here to help

    Get advice from our customer support team on transitioning once your box arrives

  • Leave the rest to us

    Once we’ve passed the taste-test, you’ll receive your dog's perfectly tailored dinners, delivered straight to your door!

Claim your Trial Box

Our Secret Super Power: Insects

Did you know that 20% of all farmed livestock is used for pet food? We think that’s barking mad.


So our nosh pairs meat, fish and vegetables with insect protein to lower your carbon pawprint.


That way, we’re stuffing our furry friends with what they need and protecting our shared home.


All our recipes include black soldier fly, the secret superpower responsible for reducing your pawprint.


A bowl of Tuggs with text highlighting the benefits of insects: rich in protein, loved by dogs, and better for the planet.
Create your plan

See the Difference Tuggs Can Make

Switch to fresh and start seeing your dog thrive in just a few weeks

Improves digestion

1-3 Weeks

Better Digestion

Your dog’s tummy adjusts to fresher, more natural ingredients, leading to firmer stools and less bloating.

Healthier, shinier coat

3-6 weeks

Shinier Coat

Nutrient-rich ingredients like omega-3s and healthy fats help promote a softer, shinier and healthier coat.

Boosts energy levels

6-9 weeks

More Energy

With highly digestible proteins and balanced nutrition, your dog will feel more energetic.

Fewer trips to the vet

For Life

Fewer Vet Visits

Tuggs supports long-term health, helping to reduce skin and digestive issues, as well as promoting healthier teeth and gums.

Switch to Fresh

No Surprises Here!

Get an instant price estimate based on your dog's breed, weight and age.

Half Plan From:

£ per day

£ per day

Full Plan From:

£ per day

£ per day

Create your Plan

Recipes Recommended by Experts

Join the Ruffolution

How Fresh is Fresh?

Placing a pouch of Cod Crew in a fridge

How Fresh is Fresh?

  • Fresh, human-grade meat

  • High protein content, nutritionally balanced and complete for dogs of all ages

  • Gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).

  • No byproducts, fillers or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health

We're not like the others

Tuggs Butternut Box Pooch & Mutt Lily's Kitchen Tails
AADF Rating 93% 88% 71% 78% 55%
Insect-Based Yes No No No No
Zero Legumes Yes No No No No
Frozen for Freshness Yes Yes No No No
100% Grain Free Yes No Yes No No

"Tuggs represents a move to a more sustainable environmental footing with the implementation of insect protein in an innovative fresh food diet for dogs."

Tuggs Nutritionist Katie with a dog

Katie McCaul, Tuggs Pet Nutritionist

BSc DipNat VN ANutR

"At Mordor Gundogs we have been breeding and training dogs for over 16 years and have been delighted with the results our dogs are seeing whilst eating Tuggs!"

Tuggs Nutritionist Katie with a dog

Charlie Thorburn

Mordor Gundogs

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Frequently Asked Questions

HOW IS TUGGS MADE?

We only use the best meat, vegetables and insects to create our complete, chop-watering meals. Tuggs food is gently cooked using fresh, human-grade meat, fresh insects and vegetables. Our recipes have been developed over 18 months from leading UK vets and nutritionists so that they are nutritionally balanced and complete for dogs of all ages, as well as being high in protein and free from legumes and any type of cheap filler or artificial preservative. We gently cook the food to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).

WHERE ARE THE INGREDIENTS SOURCED FROM?

All of our ingredients are sourced in the UK local to our manufacturing site. Most of our ingredients adhere to Red Tractor standards, meaning that the ingredients have been responsibly sourced, safely produced and come from crops and animals that have been well cared for.

IS TUGGS A SUBSCRIPTION?

It is! We think it should be easy to feed your dog right. So we calculate exactly how many calories your dog should be eating before delivering pre-portioned dinners straight to your door. Everything your dog needs to thrive at the click of a button. You can easily pause/cancel or change your subscription through your account.

HOW DOES A TUGGS PLAN WORK?

Our independent expert team of vets, nutritionists and doggy dieticians have created an algorithm that calculates just the right amount of food for your dog, and we then deliver these pre-portioned meals straight to your door. Our plans are entirely flexible, so you can decide the frequency of the deliveries, as well as the recipe selection and whether you’d like a full or a half portion for your pup.

HOW DO I STORE THE MEALS?

Our meals are frozen right after cooking to lock in the nutrition, and so we will deliver your meals frozen in an insulated box. Just pop them into the freezer as soon as they’re delivered, leaving a few out to defrost in the fridge to be eaten in the coming days. Our pouches can stay in the fridge for 5 days unopened, so you can pop a few in the fridge and the rest in the freezer, swapping in pouches from the freezer to the fridge as you use them.
Once opened, we recommend that the food is used within 2 days, with uneaten food kept in a container.
The meals can be stored in the freezer for up to 12 months, and each delivery will use roughly two to three loaves of bread worth of space in the freezer. We have flexible delivery plans if you feel that space could be an issue!

IS TUGGS SUITABLE FOR PUPPIES?

It is! Our independent expert team of vets, nutritionists and doggy dieticians know exactly how to fuel your pup with what they need to flourish, and have created meals that are nutritionally complete and balanced for dogs of all ages. And, because we only use the best meat, vegetables and insects to create our complete, chop-watering meals, our meals are tasty and easy to digest for tummies that are constantly developing and growing!

WHERE DO YOU DELIVER TO?

We deliver to mainland UK on next day delivery, and to the Highlands and Islands with 2 day delivery (including Isle of Man and Isle of Wight). 

Note: for 2 day deliveries we can only ship on Monday - Wednesday due to being unable to deliver on Saturdays. 

IS TUGGS PACKAGING RECYCLABLE?

The majority of our packaging is recyclable. Our boxes, ice packs and insulation can be fully recycled. In fact, for our insulation we have a reuse scheme whereby we send free return labels for you to return the insulation to us every few deliveries if you wish. You simply put the insulation into a box with this label and drop them off at one of our collection points. 
The pouches that we use for our fresh recipes are currently not recyclable, but that's something that we're working to fix!

WHAT IS SO SPECIAL ABOUT TUGGS FOOD?

Short answer: think of Tuggs as sustainable, mouth-watering homecooked meals delivered in perfect portions directly to your door.
Long answer: Not only have our recipes been developed over a 12 month period from leading UK veterinary nutritionists to ensure that they are balanced and complete for dogs of all ages according to FEDIAF guidelines, we have also gone above and beyond to create a food that we believe is both the healthiest and most sustainable dog food in the UK. Our food is gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc) as well as being high in protein and free from grains, legumes, and any type of filler or artificial preservative. Our secret super power, insects, provide a protein source that is nutritionally comparable to beef whilst being much more sustainable by using far less land, water and emitting far fewer carbon emissions. In time, when there are more insect farms producing fresh insects, we hope to have insect-only recipes.

WHAT IS ‘FRESH’ DOG FOOD?

Traditionally dog food has been produced as extruded, dry dog food in kibble form or processed, wet dog food served in tins with a shelf life of up to two years without refrigeration. Not only is this dog food void of fresh ingredients, it is inappropriately balanced with macronutrients, potentially carcinogenic and full of cheap fillers which dogs simply cannot digest properly. For dog food in the UK to be labelled as ‘with chicken’, it only needs to contain up to 4% chicken content!
Our ‘fresh’ food is challenging the industry; we aim to start a ruffolution by offering meals that are freshly-prepared using human-grade, high-quality ingredients with no byproducts, fillers, grains or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health. This category of food is a very new concept, and Tuggs is the first company in the UK to make it with insects. Think of it as freshly-prepared food that you would make at home if you had the time, with a secret super power (insects) making it all the more sustainable.

WHAT IF MY DOG DOESN'T LIKE IT?

We've converted thousands of fussy eaters to Tuggs over the last year. We have a transition specialist who will call you once your order has arrived, and we're always on hand to help. Nonetheless, if your pup isn't convinced then you can cancel your plan at any time.

HOW WILL I KNOW HOW MUCH TO FEED PER DAY?

Our plans are fully customised for your perfect pooch, and you can check the recommended grams per day by clicking on 'My Dogs' via your dashboard.

CAN I CHANGE MY PLAN DETAILS LATER?

Our plans are fully flexible, and you can edit all aspects of your plan via your dashboard!

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We’re on call to serve you and your canine. Visit our help centre or use our live chat feature!

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